Adidas Arabia Apologizes Over Former Israeli Soldier Campaign and Boycott Calls
Adidas Arabia apologised over a campaign featuring former Israeli soldier Shalev Biton, who lost his leg in the 2021 Israel-Gaza conflict. The ad promoted Adidas' Single Shoe service for amputees. Pro-Palestine activists criticised the brand, calling the campaign insensitive amid Palestinian casualties in Gaza. Critics noted that only Adidas Arabia apologised, not the global brand, and highlighted Adidas' sponsorship of the Anti-Defamation League.
Read the original article here: maktoobmedia.com
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